Market research firm CounterPoint Research reported that in H1 2025, global high-end smartphone (selling price above $600) sales reached a record high, up 8% YoY, significantly outpacing the overall smartphone market growth (4%). By brand, Apple remained the leader with a 3% YoY increase, capturing 62% of the high-end market share. In terms of growth rates, Samsung rose 7% YoY, Huawei surged 24% YoY, Xiaomi jumped 55% YoY, and Google soared 105% YoY.
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